Complexica^TM, founded in early 1999 by Dr. Roger D. Jones and Professor John L. Casti, is an advanced analytics company that partners with clients to design, develop, and build adaptive, intelligent software systems and strategic business simulators. The roots of Complexica lie in the science and technologies of Los Alamos National Laboratory and the Santa Fe Institute.

Complexica has extensive experience in the application of advanced data mining techniques to business problems. Much of this experience has been developed in the financial services industry, dealing with problems such as loan acquisition, customer behavior, fraud detection, loss rate prediction, and profitability. In addition, Complexica's business modeling expertise has been applied to strategic problems such as enterprise risk management and organizational design.

For instance, Insurance World, a consortium of companies in the Insurance/Reinsurance Industry, engaged Complexica scientists to better understand how catastrophic risks affect their industry. The result was a software tool, the Insurance World Simulator, designed to help business decision-makers gain insight into the complexities of interactions in the industry. The member companies have taken this paradigm into their companies to build proprietary competitive advantage and market focus.

Complexica also applies Complexity Science to engineering problems. For example, Complexica, in collaboration with Advanced Safety Concepts, Inc., has developed a simple easily implementable algorithm to detect drowsy behavior in drivers from the manner in which the vehicle operator is holding and moving his or her head. Simple capacitative sensors located in the roofs of trucks and autos measure the head motion, and an advanced, on-chip, neural net algorithm analyzes the behavior.